Florence is the county seat of Lauderdale County, Alabama, United States, in the northwestern corner of the state. According to the 2010 Census, the city's population was 39,319. Florence is the largest and principal city of the Metropolitan Statistical Area known as "The Shoals". Florence is considered the primary economic hub of northwestern Alabama. Florence is renowned for its annual tourism events, including W.C. Handy Music Festival in the summer, and the Renaissance Faire in the fall.