Brawley (formerly, Braly) is a city in Imperial County, California, United States. Brawley is located 13 miles (21 km) north of El Centro. The population was 24,953 at the 2010 census, up from 22,052 at the 2000 census. The town has a significant cattle and feed industry, and hosts the annual Cattle Call Rodeo. Year-round agriculture is an important economic activity in Brawley. Summer daytime temperatures often exceed 120 °F (49 °C).