Privacy Policy

Last revised on February 27, 2015.

Small Matters LLC ("SM") operates several websites including, our blog, our API, and any other software, sites, and services offered by SM in connection to any of those (taken together, the "Website"). It is SM's policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, SM collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. SM's purpose in collecting non-personally identifying information is to better understand how SM's visitors use its website. From time to time, SM may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. SM also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and approximate geographic data. SM only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, unless otherwise noted.

Gathering of Personally-Identifying Information

Certain visitors to SM's websites choose to interact with SM in ways that require SM to gather personally-identifying information. The amount and type of information that SM gathers depends on the nature of the interaction. For example, visitors who choose to leave a comment or review may be asked to provide a name or email address. SM does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

SM may collect statistics about the behavior of visitors to its websites. For instance, SM may monitor the most popular pages on the Website. SM may display this information publicly or provide it to others. However, SM does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

SM discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on SM's behalf or to provide services available at SM's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using SM's websites, you consent to the transfer of such information to them. SM will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, SM discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when SM believes in good faith that disclosure is reasonably necessary to protect the property or rights of SM, third parties or the public at large. If you are a registered user of an SM website and have supplied your email address, SM may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with SM and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. SM takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. SM uses cookies to help SM identify and track visitors, their usage of SM website, and their website access preferences. SM visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using SM's websites, with the drawback that certain features of SM's websites may not function properly without the aid of cookies.

Data Storage

SM uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Website. You understand that although you retain full rights to your data, it may be stored on third party storage and transmitted through third party networks.

Business Transfers

If SM, or substantially all of its assets, were acquired, or in the unlikely event that SM goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of SM may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by SM and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, SM may change its Privacy Policy from time to time, and in SM's sole discretion. SM encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.


This document is based upon the Automattic Privacy Policy and licensed under a Creative Commons Sharealike license.


If you have question about this Privacy Policy, please contact us by email at